Fact: You need your own product to be really successful. Fact: You have everything you need right to create your own product. Fact: You don't need to buy anymore ebooks on how to create your product.
Lets start with how much money can you actually make from your own product. And let's also discuss what you can charge. And what you can and cannot get away with.
For starters. I would never pay $200 bucks for a one page report on "How Make Money Online." The subject is too broad.
A report is usually given away for free as bait or a teaser. Some reports have been sold for hundreds of dollars.
The average eBook sells online for about $27 bucks. Usually the eBook is packed with info 10-30 pages long. If its longer even better. Most ebooks are filled with affiliate links so people can sell you more of their stuff.
The average video is sold for $27 plus. Skies the limit on videos because you can make them as long as you want and people love watching and learning from videos.
Courses generally sell for a lot more than an average eBook or report.
If I started again today and wanted to create my report. Here is what I would do. And here is what I would charge.
I would brainstorm and create a free report to go a along with an eBook that I had created and give it to people who gave me their email address. Then I would research online and turn that report into an ebook. The easiest way for me is to dictate into an audio recorder and then later transcribe all the audio files onto one ebook. I would keep it very conversational and only edit grammatical errors but not the way I spoke.
This eBook once finished could also be given away for free as a pdf. Or sold as is for $19.95 you can upsell this eBook for $37 bucks by allowing resale rights and master resale rights and or rebranding rights.
If you don't know what any of that is go Google it or search for it in the ezine article world.
Now create a video of your ebook. How you do that is convert your titles for each chapter into power point. Then find a free software that can capture your screen and turn it into a video file. When you push play on power point you simply read your eBook out loud and add some humour to it as well. And maybe make it a bit more detailed than if someone where to just read your ebook. Remember audio files are more valuable than an ebook. And videos are more valuable than an ebook. When your video is completed now you can add it you YouTube and or your website. Now you are starting to be an expert in your field. Many people will not create a video to save their life.
Now you can offer your product for $47-$97 complete with an ebook, audio files, videos, and resale rights to the eBook and videos and audio files and maybe even rebranding rights so people can resell your products as though it was their own.
The next step would be to offer a free workshop on topics covered in your ebook. But it has to be way more detailed. Make sure you videotape the workshop as well. This can be offered as a product later down the road. Now you are an expert. You have your own ebook, video series and workshop all on video. Then I would also transcribe your entire workshop and make offer eBook you can offer your customers.
To go even bigger I would have a 2 or 3 day workshop and make sure and bring all your products to sell. At the end of the workshop have people give testimonies on how powerful the workshop was. Also I would get one of your friends to interview you while you are at the workshop and you can be asked questions about your workshop and about your ebook. You can later offer this as a bonus. Make sure and videotape everything you do from here on in and have every video you shoot transcribed. More products to sell. More product equals more money.
Workshops can be sold for as little as $97 to Thousands of dollars per day per customer.
Lets say you had a 2 day workshop and you charged each person $97 to attend.
If you had 100 people attend the workshop that's $9,700 for two days work plus think of all the products you would sell.
Say you had 3 ebooks for sale at 50% off just for attending the course and everyone bought...
$27 x 3 ebooks $81 at 50% off is $40.50 x 100 people equals $4,050
So in one weekend you've made $13,750
Do this once a month for 10 months. That would equal $137,500 a year. So many extra products do you think you could come up with in a year?
What if you became a guest speaker for someone else at their workshop and were allowed to sell your products there as well?
I know it sound hard to believe but you could be making hundreds of thousands of dollars a year. And we haven't even touched the power of the internet.
Imagine doing webinars, all recorded, phone conferences, Skype, you name it.
The sky literally is the limit.
Now go Brainstorm Your Way to Success!
Shane
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