How To Repeat Or Update A Digital Product

When you're creating your report membership site or video course, you need to realize that course is not going to last forever. What I mean is that for example, if you show how to use a certain piece of software, like Camtasia Studio or use a particular website such as Facebook or Google, that information is going to become out of date after a year or two.

What you are going to want to do is approximately every one year, look at your top selling information products and update them or recreate them. Look at what people are asking, what the demand is, and what kind of products your competitors are teaching about. And when your products get out of date or you get bored, you can easily go back and improve that course.

There is nothing at all wrong with taking one of your reports or membership sites and adding a Version 2.0 at the end, and scheduling a day or a week where you simply go through and create brand new videos making the content up to date.

For example, I might have a course teaching how to use webinars, and in the course of a year I might think of a few ways to simplify the process or I might find a new technique on how to use webinars. So what I might do is create a brand new version of the course. I might keep the curriculum the same, I might add or remove a couple of modules, but I will re-record those sessions that I had previously created.

Something I recommend that you do is increase the price and sell this new course for a higher price than the previous course and offer some kind of an upgrade fee for people from - for example, Version 1.0 to now upgrade to Version 2.0. If you use a membership site, you can keep this very easily organized using levels.

What you should also do is look at what people are buying since you released your course. Maybe it's time to promote the old course or promote the course and use that promotion, use that new money coming in as an excuse to create the new updated version of your course.

Finally, there's nothing at all wrong with retiring a course, or taking it off the market if it's not selling. For example, you might have a course about Facebook and Social Media, but you'll realize that for some reason or another your interest does not lie in teaching Facebook or Social Media so instead of updating this course after a couple of years, you will take it off the market and simplify your life and simplify your business.

How Creating Your Own E-Book Can Boost Your Online Revenue   Repurposing Content For The Web - How To Reuse Your Old Content   Information Product Creation - Use Different Learning Modalities To Reach Your Target Audience   The Top Two Mistakes of First-Time Information Product Developers   Easy Ways to Find Content For Your Audio Products   

Challenges to Creating Your Very Own Digital Product

There is no disputing that digital products are enjoying an all-time popularity level. This is because they are convenient to download for the buyer and easy to create and store for the marketer. Products such as eBooks have resurfaced especially because of the advent of digital e-readers like Kindle Fire, Nook, Cruz and iPad. Marketers who design and create these products have been enjoying a great deal of success and will most likely continue doing so for the foreseeable future. But when attempting to create your own digital product, what are the challenges that you must overcome?

Research

So you've decided that other than being an affiliate marketer, you want to create your own product and sell it under your own terms. But where do you start? How do you know what is selling and what is not? Many product-creation beginners get stuck here. After all, there are hundreds of thousands of new digital products out there. Product creation involves ideas, brainstorming, and extensive research in order to know what products are trending and how to get them created and marketed to the right audience.

Writing

There are very few digital products which do not involve their own eBook. Even with videos, an eBook product or a sales page pitch will be required. This may also mean a product review or press release and all this involves writing. Many marketers are not good writers, indeed many of us and this poses a formidable challenge to anyone wanting to generate their own product digitally. Some say that this issue can easily be correctly by simply outsourcing article creation. This is true and has worked for many, but good writers especially those who are reliable are in desperately short supply.

Packaging

A large percentage that is enjoyed by those that have created highly successful digital products has come from packaging. Presentation is extremely important when selling products digitally online. We are living in an age where computers, phones and eReaders are equipped with highly powerful graphics cards which render graphics in stunning color. That means that the average Internet surfer now expects products that are packaged in stunning graphical presentation. If you want to succeed in creating your own product that attracts the masses and causes them to whip out their credit card, you want to make sure that it is visually appealing.

Sales page

This really refers to website development and this is another area where many marketers are not skilled in. Selling your digital products involves putting up a sales page with a compelling sales pitch and then having the actual sales page site created and uploaded.

How Creating Your Own E-Book Can Boost Your Online Revenue   Repurposing Content For The Web - How To Reuse Your Old Content   Information Product Creation - Use Different Learning Modalities To Reach Your Target Audience   The Top Two Mistakes of First-Time Information Product Developers   How Gamification Can Turn Businesses Into Winners